In the world of nonprofit fundraising, offering high-value auction items can significantly increase donor engagement and event revenue. One of the most sought-after items at charity auctions is a luxury resort stay. If you’re planning a silent auction, gala, or fundraiser, learning how to make an effective resort donation request can help you secure these desirable packages for free or at a reduced cost.
Whether you’re organizing a school fundraiser, a church benefit, or a nonprofit gala, including resort stays adds prestige and excitement to your event. But to get those luxury accommodations, you need a well-crafted approach.
Resort Donation Request
A resort donation request is a formal appeal made by individuals or organizations to resort properties, asking them to donate a stay (or offer one at a discounted rate) for charitable purposes. These donated packages are usually used in fundraising auctions, raffles, or giveaways, allowing the resort to promote its brand while supporting a worthy cause.
A successful resort donation request typically includes a well-written letter or email, outlining the purpose of the fundraiser, details of the event, audience demographics, and the benefits for the resort if they choose to participate.
Why Resorts Say Yes
Luxury resorts receive dozens of donation requests each year, but many are still open to supporting charitable causes. Here’s why:
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Brand Exposure: Resorts get their name and services promoted to a targeted and potentially high-value audience.
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Tax Deduction: Donations may be tax-deductible as a charitable contribution (depending on jurisdiction).
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Positive PR: Supporting a cause shows the resort in a favorable light, which is great for public relations.
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Future Bookings: Auction winners often extend their stay or return as paying customers.
What to Include in a Resort Donation Request
To improve your chances of getting a “yes,” your request should include the following key elements:
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Introduction: Briefly introduce yourself and your organization.
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Event Details: Describe your fundraiser, its purpose, and the target audience.
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Request Specifics: Clearly state what you’re requesting—e.g., a 3-night stay for two with breakfast included.
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Promotion Plan: Explain how the resort will be recognized—event signage, social media, website, etc.
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Tax ID Information: If you’re a registered nonprofit, include your EIN or charitable registration number.
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Contact Information: Provide your name, email, phone number, and mailing address.
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Gratitude: End your request with a genuine thank-you and an offer to provide additional details.
Where to Send Resort Donation Requests
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Hotel Marketing Departments: Larger resorts often have a dedicated PR or marketing contact.
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Tourism Boards: Sometimes regional tourism offices help connect nonprofits with hospitality partners.
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Online Donation Request Forms: Many resorts now have dedicated pages where nonprofits can submit donation requests.
Follow-Up Matters
After sending your resort donation request, follow up within 7–10 days. A polite phone call or reminder email can increase your chance of a response. If the resort agrees to donate, be sure to:
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Send a formal thank-you letter
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Promote the resort as promised
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Share photos or stories from the event
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Keep the resort updated on the impact of their donation
Final Thoughts
Including luxury stays in your auction can elevate your fundraiser and attract enthusiastic bidders. With a professional and sincere resort donation request, you can secure unforgettable travel experiences that benefit both your donors and your cause. Just remember: be clear, be courteous, and show the value you offer in return.
If you’re planning a fundraiser soon, don’t hesitate to start preparing your resort donation request—it might just bring in the highest bid of the night.